We used Lionsgate as our film studio because they are related to a lot of thrillers, such as the ‘Saw’ movies. They are also well known and we thought that having a big studio backing our film would make it look more professional and impressive.
We looked into using Paramount studios as the institution we were recognised with. Paramount have distributed many thriller/horror films such as 'Shutter Island', 'Sweeny Todd: The Demon Barber of Fleet Street' and 'Psycho'. Although Paramount distribute thrillers, they are not commonly associated with them as much as we would have liked and this genre is not one that hugely matters to them, unlike Lionsgate. We found that, through research, Lionsgate specifically tend to only distribute and finance thrillers. This is the main thing that made us decide against Paramount, because we wanted an institution which are dedicated to financing thrillers and are commonly associated with them. This also meant that the viewer can quite clearly identify what kind of film they are going to watch, before the film actually starts.
During the process of choosing the institution we wanted the film to be distributed by, we had to keep in mind our target audience and whether the production company would appeal to our 15-28 year old audience. This was important because an institution such as Pixar or Dreamworks wouldn't appeal to our older target audience, and Lionsgate is commonly associated with certificates 15 and over.
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