Animatic

The Importance of Storyboarding and Planning.

It is important to plan any work, but planning a film or short video can make the whole production process so much easier. Storyboarding is probably one of the most common ways to plan shots, camera movements, lighting, audio and what is revealed to the audience in an order that works to build suspense, tension and emotion.

I prefer to use storyboarding because I can visually see what needs to be filmed and what order

Character Costumes (cont.)

These are the costumes that our actors/actresses will be wearing, or something similar. We decided to draw what we thought they should wear to clearly show our ideas to one another and decide what looked best. It also allowed us to identify between them and ask people who they thought would wear that, to see if we were representing the people we wanted to portray properly.

The Importance of Target Audience.

"In marketing and advertising, a target audience, or target group is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status, etc. (ex: teenagers, females, single people, etc.) A certain combination, like men from twenty to thirty is often a target audience. Other groups, although not the main focus, may also be interested."
(http://en.wikipedia.org/wiki/Target_audience 17/11/2010)

Target audience is important because it allows the creator to know or investigate what that group are interested in, which helps shape their work. It also allows the creator to know what language to use that the main audience will understand. For example, using colloquial language in a film aimed at women aged 60+ wouldn't be suitable because they wouldn't understand what the language meant.

Target audience allows the creator to