Wednesday 17 November 2010

The Importance of Target Audience.

"In marketing and advertising, a target audience, or target group is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status, etc. (ex: teenagers, females, single people, etc.) A certain combination, like men from twenty to thirty is often a target audience. Other groups, although not the main focus, may also be interested."
(http://en.wikipedia.org/wiki/Target_audience 17/11/2010)

Target audience is important because it allows the creator to know or investigate what that group are interested in, which helps shape their work. It also allows the creator to know what language to use that the main audience will understand. For example, using colloquial language in a film aimed at women aged 60+ wouldn't be suitable because they wouldn't understand what the language meant.

Target audience allows the creator to

4 comments:

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    Mrs H

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